Businesses bounce back
Businesses continue to mount a comeback, but progress for many is slow.
The Documentary
When tropical storm Helene struck Western North Carolina in September 2024, it didn't just damage homes — it devastated businesses and with it, the economy.
Eighteen months later, many are still mounting a comeback. Some have rebuilt stronger but others are barely holding on as they navigate the challenges of trying to recover while maintaining their culture and boosting tourism numbers back to what they were. The River Arts District, historic Biltmore Village and Chimney Rock are three of the many economic hubs in the region trying to bounce back even stronger than before.
This short documentary captures the resilience and reality of business recovery in those areas — the victories, the setbacks and the people refusing to give up.